About

Verbs’ mission is to provide affordable creative services to non-profit and community-based organizations, consulting services to public agencies, and education through public speaking.

After earning a degree in Creative Writing, Helena Lazaro spent 7 years producing segments for MTV’s Jackass, Wildboyz, Rob & Big and Fantasy Factory, and in consumer products for Nickelodeon and Paramount.

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In 2009, when her own cold case was reopened by an advocacy group after 14 years of inaction, she began speaking publicly about the issue of the Rape Kit Backlog for organizations across the country. She also began working as a Case Manager, providing direct services to survivors of sexual assault and domestic violence, through Los Angeles-based agency Peace Over Violence.

Through these experiences, two needs within agencies became apparent. First, that most resource-strapped non-profits do not have the staff necessary to devote to communications.

Second, that work needs to be done between public agencies, nonprofits, and advocates in order to create sustainable, effective, victim-centered practices.

To these ends, Helena works independently as a consultant; she has been honored to participate in panels for the National Center for Victims of Crime and the U.S. Department of Justice, while contributing creative content to the Joyful Heart Foundation, Peace Over Violence, and Human Rights Watch. Her story has been featured in Ms., Cosmopolitan, Marie Claire, Salon, the Huffington Post, Jezebel, Los Angeles Times, and other print media; televised appearances include Katie Couric’s Katie and her introduction of Vice President Joe Biden at his press conference announcing $41M in funding for her causeAfter seeing Helena speak publicly, the writer of Law and Order: SVU devoted an episode to her story and the issue of the Rape Kit Backlog entitled Behave

Helena welcomes inquiries from businesses. Some for-profit clients she has written articles and provided proofreading services to include: General Assembly, GAP, SBE Hotels, Katsuya, Blake Lively, Wilson Sports, Coca Cola, and others. 

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